FAIRFAX, Va. – George Mason Athletics announced a new five-year apparel partnership with Game One and adidas.
The Portland, Ore.-based company became the official outfitter of the Patriots on June 1, 2015, with a five-year agreement. With the new deal, adidas will remain the official athletic footwear, apparel, and accessory brand of the Patriots' 22 Division I intercollegiate sports programs through June 30, 2030.
"We are thrilled to continue our partnership with one of the world's most iconic brands and a leader in the global sports industry," said Athletic Director Marvin Lewis. "This collaboration not only ensures brand consistency in the marketplace but also enhances the support and resources we provide to our student-athletes, coaches, and the entire George Mason community. We look forward to strengthening the Patriot brand and expanding our reach through this dynamic partnership with Game One and adidas."
The all-sport deal will help reduce costs across the athletic department, enhance branding consistency, and create new revenue opportunities for the University.
"We couldn't be more excited to launch our partnership with George Mason University," said Pat Weber, Chief Executive Officer of Game One. "Our sales and service team appreciate the administration and coaches, as we share similar core values towards providing an elite student-athlete experience. What a great opportunity to lock arms with adidas while serving and celebrating these talented student-athletes, quality coaches, and world-class campus."
Game One is a leading and rapidly expanding supplier of sports equipment and apparel, proudly serving over 125 colleges and universities nationwide. Remarkably, it stands as the largest team supplier of adidas in the United States.
"It is absolutely the right time to align with George Mason Athletics," noted Tim McMurray, Game One Vice President of Collegiate Sales. "With the momentum being driven by the leadership of Marvin Lewis - combined with a vibrant campus - we appreciate what a special time it is to align three tremendous brands. Special thanks to Jenny Everett, CJ Minteer, and George Mason Athletics leadership as we finalized the process. Our partnership is already off to a tremendous start!"
ABOUT GAME ONE
Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products, and more. From partnerships with teams and organizations to work and dedication with local communities, Game One continually strives to take on every day, season, and competition with excitement and purpose.
