Oct. 27, 2010

Fairfax, VA, October 27, 2010 - George Mason University Athletics announced today that it will launch GoMason Mobile, its smartphone application that will be available in mid-November. Mason Athletics engaged Octagon, in conjunction with XCO SportsLink, to develop a new smartphone application for Mason athletics. The app is free and features live radio broadcasts of all Patriots men's basketball games and all women's home basketball games, along with pre-game and post-game shows. Additionally, the app will offer exclusive content from Mason Athletics including interactive social media tools, information on all your favorite Mason teams, team information, rosters, live stats, and schedules. GoMason Mobile will be designed to specifically give fans the ability to access the most valuable and exclusive information anytime, anywhere.

GoMason Mobile is free and will be available for download from the iTunes Store, Android Marketplace, and BlackBerry App World. Simply search GoMason Mobile.

"Identifying new opportunities to communicate and interact with our students, alumni, season ticket holders, corporate partners, and university community is a priority for our organization," said Tom O'Connor, athletic director at George Mason University. "GoMason Mobile will make it easy and convenient for our fans around the globe to stay connected to their favorite Patriots teams, and provide them exclusive content. The app will also allow us to enhance the in-arena experience at basketball contests and connect with fans, both during and outside of games, in new and innovative ways."

Key features of GoMason Mobile will include:
•	Radio broadcast of all men's basketball games
•	Radio broadcast of all women's home basketball games
•	Broadcast of pre and post-game shows
•	New video features
•	Social network capabilities
•	Team rosters, calendar and game schedules
•	Access to Mason promotions and online store for merchandise and tickets

Mason Athletics is upgrading coverage of its men's and women's basketball games with pre-game and post-game shows. The advancement of technology has enabled Mason Athletics to enhance the online streaming capabilities at GoMason.com. With the addition of mobile devices, this will allow a more comprehensive coverage of Mason basketball.

"We are very excited about the launch of GoMason Mobile and how Mason has embraced new technology to deliver its brand in a relevant and engaging way. This effort allows Mason to give its constituents unparalleled access to its programs and will help leverage the tremendous passion for Patriot athletics and the university as a whole," said Octagon Managing Director, Giff Breed. "With the roll-out of this app, Mason has clearly defined itself as a forward-thinking leader in college athletics."

"With an expanding audience of smartphone users which now number more than 50 million in the US, mobile devices are quickly becoming the preferred tool for sports fans to access relevant information about their favorite teams," said Alan Hayman, President of XCO SportsLink. "Mason Athletics recognizes the importance of using the newest technology to better connect with their fans, and GoMason Mobile will make it easy for Patriots fans to listen to the game broadcasts and access exclusive content whenever and wherever they want."

About Octagon Octagon is the world's largest sponsorship consulting practice and a pioneer and leader in sports marketing & management. Octagon works with colleges and universities to increase the engagement of constituents by leveraging emerging technologies. Octagon continually provides leadership in understanding fans' passions and how these insights can build more effective, efficient and measureable marketing programs. For more information on Octagon, visit www.octagon.com.

About XCO SportsLink XCO SportsLink is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients. XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures. For more information about XCO SportsLink's solutions, go to www.xcosportslink.com.