Nov. 1, 2006

Fairfax, Va. (November 1, 2006)--George Mason Director of Athletics Tom O'Connor has announced a strategic alliance has been formed between the Athletics Department and the Leffler Agency of Baltimore, Md. in developing a brand image and assisting with promotions and branding strategies.

"We are excited to form the association with the Leffler Agency," said O'Connor. "They have an outstanding firm and their expertise and creativity, especially in the area of sports marketing, will provide a great service. We have experienced a notable increase in our season ticket sales coming off the recent success of the basketball team going to the NCAA Final Four and believe this partnership will help us continue to enhance the image and brand of George Mason University."

The Leffler Agency is responsible for the complete creation of all advertising campaigns in support of Mason Athletics. The association will include establishing the George Mason athletics brand, and assisting in the creation and media services of radio, television, billboard and print campaigns. They also will review all collateral marketing materials for the Patriots. George Mason Athletics will work directly with the Leffler Agency in developing the marketing and promotional strategies for the athletics program.

The Leffler Agency is conducting an integrated campaign that fits within a well-known market. With an award winning graphic arts department and strategic advertising campaigns, Leffler builds campaigns that produce results.

The Leffler Agency, with offices in Baltimore and Tampa, in business since 1984, has more sports/entertainment accounts than any agency in the nation. Leffler has a national reputation for helping teams sell tickets. Sports programs that regularly produce admissions growth sales include Connecticut, Navy, Colorado State and Fresno State. Leffler works with 10 college teams and several professional teams such as the Baltimore Orioles, Tampa Bay Bucs, and the Baltimore Ravens.